SUMMIT AGENDA: DAY 1 – 11 June 2019
08:55 Opening remarks from the Chair
Sarah Cowley-Ross, Olympian, Sports Presenter, Writer, Physiotherapist, Columnist and Commentator,
09:00 KEYNOTE: Levelling the playing field: Pushing equality further with sport
• Ensuring women are involved in all aspects of sport from boardroom to sports ground
• How women in sport add financial value to all codes
• Applying business transformation principles to the sporting arena
• What is the model of best practice in leading diversity?
Jennie Wyllie, Chief Executive Officer, Netball New Zealand
09:50 PANEL DISCUSSION: How do we realise true equality in sport?
• Towards 50/50: What can we learn from each other?
• How will board diversity mandates effect sports organisations?
• What are the metrics of success?
o Audience numbers?
o Financial gain?
o Grassroots participation?
• How can we ensure fair representation of differing or developing talent pools?
• What can we do now to realise the vision?
Nicole Spratt, Chief Executive Officer, Netball Northern
Joe Hitchcock, Chief Executive, Badminton New Zealand
Marty Toomey, Chief Executive, Winter Games NZ
Julian Bowden, Chief Executive Officer, Mainland Football
John Brimble, Chief Executive Officer, Sport Otago
Nicole Spratt, Chief Executive Officer, Netball Northern
Joe Hitchcock, Chief Executive, Badminton New Zealand
Marty Toomey, Chief Executive, Winter Games NZ
Julian Bowden, Chief Executive Officer, Mainland Football
John Brimble, Chief Executive Officer, Sport Otago
11:00 PANEL DISCUSSION: Growing and retaining female audiences
• How can social media engage new fans and boost gameday attendance?
• What are some strategies to activate a wider audience without alienating loyal male or female fans?
• Can we attract bigger and broader crowds by cultivating family friendly gamedays?
• How are we leveraging public interest in the women’s game to maximise audience growth?
Anna Gestro, GM Audience & Growth, New Zealand Cricket
Jeremy Curwin, Chief Executive Officer, Canterbury Cricket Association
Justin Ludlow, General Manager, Otago Basketball
Tony Smail, Chief Executive Officer, Canterbury Rugby Football Union
Anna Gestro, GM Audience & Growth, New Zealand Cricket
Jez Curwin, Chief Executive Officer, Canterbury Cricket
Justin Ludlow, General Manager, Otago Basketball
Tony Smail, Chief Executive Officer, Canterbury Rugby Football Union
11:50 CASE STUDY: How do we position our women’s team?
• What is the best model for promoting both a women’s and men’s elite team?
• How can we increase the female supporter base for both men’s and women’s sport?
• How does sponsorship affect the amount of exposure each team receives?
• Do we promote our sport differently to engage a wider female audience?
Tracy Atiga, Chief Executive Officer, Auckland Basketball
13:40 CASE STUDY: Driving change in the portrayal of female athletes in the media
• How media audits can facilitate fair representation of female athletes
• What content do media outlets need to mix women’s sport into the mainstream?
• Leveraging the star power and personality of individual athletes to boost media exposure
Prof Toni Bruce, Professor of Sociology of Sport, The University of Auckland
14:30 PANEL DISCUSSION: How can we help female athletes in the media?
• Why do media outlets portray female athletes as mothers, wives and daughters?
• Which areas of women’s sport deserve more coverage?
• How can changes in representation drive commercialisation and sponsorship?
• How will improving media representation influence women and girls’ participation?
• How will media audits change the way female athletes are portrayed?
Suzanne McFadden, Editor, LockerRoom
Prof Toni Bruce, Professor of Sociology of Sport, The University of Auckland
Third Panellist TBA
Suzanne McFadden, Editor, LockerRoom
Prof Toni Bruce, Professor of Sociology of Sport, The University of Auckland
15:40 PANEL DISCUSSION: Making women’s sport good business
• What is the most successful model for commercialising women’s sport?
• What can different codes learn from each other?
• How are audiences consuming women’s sport?
o Participation
o Attendance
o Merchandise
o Media
• Are brands looking at women’s sport differently?
Fran Scholey, Chief Executive Officer, Netball Central
Shannon Paku, Chief Executive Officer, Manawatu Rugby
Third Panellist TBA
Fran Scholey, Chief Executive Officer, Netball Central
Shannon Paku, Chief Executive Officer, Manawatu Rugby
Jez Curwin, Chief Executive Officer, Canterbury Cricket
16:30 CASE STUDY: Commercialising women’s sport
• Capitalising on the growing interest in women’s leagues
• Engaging decision-makers with a sound business case
• Making money with money: Optimising reinvestment through capital gain
• Leveraging sponsorship to grow your target market
Rebecca Annan, Business Development Manager, Netball New Zealand
17:20 End of day one & networking drinks