Authenticity in Action – Your 10-Point Checklist on How to Build and Rebuild Organisational Trust

Can your business be trusted?

In the age of financial scandals, data breach and fake news, the word “trust” appears to have lost its meaning with corporations – the bigger you are, the less trustworthy.

Academics define trust in business as the commitment to be responsible for the actions of others. Every transaction we make relies on businesses having the very best of intentions. In short, we allow ourselves to be vulnerable to businesses because we believe they have our backs.


Understanding Trust from the End-Customer’s POV

The only way for businesses to build trust is to put customer interest above all else. How are you creating value for your customer? Is it through products and services that enhance their lives or put them in harm’s way?

Customer trust is tied to your own employee’s experience with the firm – they are now more inclined to check if you treat your employees well.

Customers also want to know — are you a legally, ethically and socially responsible business? They differentiate those who are responsible and compliant and those who are not.


What firms can do to build and rebuild trust —
A 10-Point Checklist

Breaking trust is simply bad business. Betrayals have been found to have significant financial consequences according to the 2018 study from the Economist. On the flipside, creating trust boosts overall performance.


Luckily, we’ve put together this 10-Point Trust Checklist you can use right now to assess your firm’s trustworthiness and start to build a trusted, beloved and profitable brand.


1. Commitment

Are you consistently fulfilling your promise to customers?


2. Value

Are you providing products and services that enhance the lives of customers and employees?


3. Safety and Compliance

Are you compliant with consumer protection laws, industry standards and regulations?


4. Transparency

Are you acting responsibly by disclosing customer risk?


5. Motive

Are you doing what’s good for customers and not just for your organisation?


6. Competence

Are you doing what you claim to be doing, and can you do it well?


7. Social Impact

Are you acting responsibly to protect public health, the environment, and the local community?


8. Economic Impact

Are you contributing to economic development by creating great opportunities for employment?


9. Ethics

How have you obtained your market position? Was it through fair practice?


10. Legitimacy

Are you operating in compliance with local and federal laws?


Assess your firm’s trustworthiness and start to build a trusted, beloved and profitable brand with this 10-Point Checklist

Creating trust is never easy – but there are steps you can take right now to win the loyalty of your customers. Learn how you can build organisational trust and enhanced reputation from some of the top CEOs and MDs of Australia’s most trusted companies. Sign up for our Authentic Leadership Summit 2020.



The Importance of Values

Values. The word is now such a part of the work vernacular that it’s almost hard to recall a time without it being at the top of the list as a question (what are your values?), a characteristic (are values important to you?), and a demonstrated quality (will you be bringing your values to your role?) when employees look to hire quality, key people for their company.

You may have even come across a survey on values, designed to uncover what makes you tick, what drives you, where and how you see the delineation between personal and work worlds, and quite simply: what makes you happy in all areas of your life based on your core belief systems.

And here’s the thing: values are based on your personal beliefs about what’s important in a workplace, and the varying degrees of what makes you tick is what you’ll then demonstrate in your role.

Values can include: a strong work ethic, how adaptable you are, your loyalty level, your honesty and integrity, how self-motivated you are, your professionalism, and your willingness to learn, and your positivity levels.

It’s little wonder then that core values are as important as your education and where you’ve worked, because values are what keep you churning through your workday with clarity and enthusiasm and energy.

We truly believe uncovering your value system is best done in discussion, or at least in an environment which requires introspection.

The Executive Leadership Summit 2019 lays the perfect foundation to have that conversation with yourself.

Back for its second year, the Summit will focus on the core learnings of an MBA with practical, experience-based keynotes and case studies from the leaders of Australia’s most successful companies.

Core values are front and centre too, and this Summit will help you discover what that means to you.

For more information and to purchase tickets, click here.

What is gravitas and why do you need it in your life?


According to the Cambridge University, the definition of gravitas is seriousness and importance of manner, causing feelings of respect and trust in others.


So why is it so important in business today?


I believe as a leader, you need gravitas to make an impact and actually be heard. As a woman in this technology driven business world, today it’s not just the suits in the room we’re up against, but a combination of information overload and a time poor society. Whoever shouts louder or “fakes it till they make it” seem to win out.


Don’t get me wrong – I’m not saying we should fake our experience to win a battle or a seat on the board, for me it’s about having the quiet confidence to take you beyond your qualifications and expertise. By creating your own inner gravitas, it will take you further in the boardroom, attract a tribe to follow your lead and help form future leaders.


Think of gravitas as a mindset that gets you out of your comfort zone, but also out from behind that “invisible coat” we all like to hide under from time to time.


To change your mindset and move to the next stage of your career, I recommend you:

  1. Create your own personalised gravitas plan
  2. Undertake a speaking/presenting course to learn to project your authority
  3. Always act with integrity and know your boundaries
  4. Expand your circle of influence by supporting others to do the same
  5. Look the part – presentation is important no matter who the audience is!


“My number one thing to remember when you need to bring your gravitas to the table is that it’s not about being arrogant to get what you want. Use it to influence with intelligence and grace.”


If you need help with creating your personalised gravitas plan, join us for our ‘What Women Need to Know to Build their Gravitas’ workshop with Amanda MacLean from The Gravitas Project at the Women In Leadership Summit. The one-day workshop will be held on Tuesday, 24th September 2019 at Sydney’s Seymour Centre. Tickets available here.