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Māori Leadership for the Long Game: Tāme Iti on What Lasts

Written by The Leadership Institute | Oct 12, 2026, 6:10:43 AM

What survives when the government changes, the strategy is rewritten and the people who made the promise have moved on?

Most leadership is measured in cycles. A three-year term. A five-year plan. A restructure that resets the clock. Māori leadership has always run on a longer measure: generations, not quarters. Ka mua, ka muri. Walk backwards into the future, with your eyes on what came before.

In 2040, Aotearoa will mark two hundred years since Te Tiriti o Waitangi was signed. The leaders who will be standing then are already in the room, and most of them are being asked to build something that outlasts their own tenure. That is a different skill from winning the next cycle, and few people have practised it for as long as Tāme Iti.

The Tūhoe artist and activist has been at this for more than fifty years. He has watched governments come and go, structures rise and fall, and the same arguments return in different clothes. When he opens the Māori Leadership Summit in Auckland next March, the question he is bringing is a simple one: what actually lasted? His own story offers four answers.

Find your voice before you use it

The loudest man in Māori protest history describes himself as a quiet child. Raised whāngai at Ruatoki in Te Urewera, a native speaker of te reo, he was the kid who ran errands and knew how every adult in the whānau took their tea. "I didn't hear my voice until probably I was 19 or 20," he told RNZ last year. "I was a quiet person."

Part of that silence was imposed. At around ten, his headmaster banned pupils from speaking Māori at school. Fifty years later, Iti turned that memory into I Will Not Speak Māori, a national installation marking the anniversary of the 1972 Māori language petition.

What he did with the silence is the leadership lesson. As a young man in Christchurch he paid a kuia for weekly lessons in oratory and studied how English speakers held a room. He learned the tools before he picked a fight.

For leaders: Māori leadership starts with knowing who you are, where you stand and how to say it. If your organisation's cultural capability is a half-day module, it is not yet a voice.

Make the argument impossible to ignore

In 1972, a twenty-year-old Iti pitched his father's tent on the lawn of Parliament and called it the Māori Embassy. Three years later he walked with Whina Cooper on the Land March. Two decades after that, at a hui in Ōpōtiki, he climbed a ladder and handed the Minister for Treaty Negotiations a horse blanket: the going rate, he was pointing out, that the Crown had once paid for Tūhoe land.

He calls this work theatre, and he means it as a craft. A good protest, like a good strategy, makes the problem visible to people who had managed not to see it. Today his main platforms are painting and performance. Art, he has said, is "probably the safest way" to keep doing what he has always done.

For leaders: the commitments that survive are the ones everyone can see. A Tiriti partnership that lives in a framework document is easy to lose in a restructure. One that is visible in how decisions get made is much harder to undo.

What actually survived

Look at what the 1970s generation built and the answer is clear. The language petition that Ngā Tamatoa carried to Parliament in 1972 led, over the following decades, to kōhanga reo, kurakaupapa and te reo Māori becoming an official language. The boy punished for speaking Māori lived to see it taught in the same schools.

In August 2014, at Tāneatua, the Crown stood before two thousand Tūhoe and unreservedly apologised for raupatu, wrongful killings and scorched earth warfare. Te Urewera, the land Iti grew up on, became a legal entity in its own right. Tūhoeleader Tāmati Kruger accepted the apology and said in the same breath that it fell short of tatau pounamu, the deepest form of peace, and that reaching it would be the next generation's job.

That is the pattern. The things that lasted took fifty years, outlived the people who started them, and were handed on unfinished.

For leaders: if your Māori strategy has a completion date, it is a project, not a commitment. Build the thing that your successor's successor will still be working on.

Thirteen years ahead

At 73, with his memoir Mana finally written alongside his son, Iti says he is excited about the future, mostly because of who is coming up behind him: sons, nephews, mokopuna. He is blunt about what they will need. Deeper conversations among Māori leaders. Less fear. And a willingness to look inward, because, as he puts it, "the enemy is within."

For organisations, the thirteen years to 2040 are the same test. Whoever is leading when the Treaty turns two hundred will inherit whatever you build now.

Three things to do this year

  • Audit what would survive a change of government or CEO.

Anything that depends on one champion is not yet built.

  • Find the rangatahi who will be leading in 2040 and invest in them now. Thirteen years is one career, not a long time.

  • Move one Tiriti commitment from the framework into a decision. Procurement, recruitment, a board seat. Make it visible.

The takeaway: Māori leadership is not a style. It is a timeframe. Tāme Iti's fifty years show that the things that last are built by people who expected to hand them on unfinished.

More information about the summit